In a typical work setting, advertising managers:
Interpersonal Relationships
- Have a high level of social interaction. They constantly work with coworkers and clients.
- Are greatly responsible for the results of work done by others. This is because they select teams of people to work together.
- Communicate daily with coworkers and clients in person and by phone.
- Are responsible for the health and safety of the people they supervise.
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- Must work well on teams. This is extremely important because advertising projects involve many departments and people.
- Are sometimes placed in conflict situations with coworkers.
- Communicate often using e-mail.
Physical Work Conditions
- Usually work indoors.
- Often travel away from the office to meet clients and for off-site media shoots.
Work Performance
- Must be sure all details of the job are done and their work is exact. Errors could have serious financial effects if the company lost accounts or profits.
- Make decisions that have major effects on their clients. Their advertising plan will either help or hinder the sale of a company's product.
- Have a large amount of freedom to set priorities and goals for themselves and others without consulting a supervisor. This is because they are in a top management position.
- Work in a highly competitive environment. They are competing against other advertising firms for business. Bonuses and promotions are often based on the success of the manager's department.
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- Have daily deadlines that must be met between advertising departments and for their clients.
Hours/Travel
- Have a regular work schedule most of the time.
- Work more than 40 hours a week. Extra hours can include evenings and weekends to meet goals and deadlines.
- May travel often to meet with clients or media representatives.