Merchandise displayers plan and build displays in windows, retail stores, and at trade shows.

Merchandise displayers create displays to attract attention to products for sale. They consult with the advertising or sales staff. They decide where displays will go and what merchandise will be featured. They create display plans, selecting a theme, lighting, colors, and props to be used.

Merchandise displayers may build an entire set or set up pre-made displays and booths. Displayers install finished displays on the store or trade show floor. They may install carpet and drapes. For window displays, they may decorate without using structures. Displayers also regularly rotate window and interior displays so that they get maximum exposure.

Merchandise displayers arrange the merchandise they want to feature in the display. They arrange furniture, props, and accessories, following their design sketches. They dress mannequins and place them in the display. They may use paint and makeup on mannequins. Displayers create and install decorations, such as banners and festive lights. They may make signs that provide information or prices. They place them in places that will highlight the merchandise.

Designers may use special software to design displays and create signs. They may collaborate with others for larger displays or events. They take photos of displays so that they have a visual record of them. They pack and store items and props used in displays.