Market research analysts need knowledge in the following areas:

• English Language: The meaning and use of the English language.
• Customer and Personal Service: Providing special services to customers based on their needs.
• Sales and Marketing: The methods for selling products and services.
• Mathematics: The rules and uses of numbers.
• Administration and Management: How to run a business or group.
• Communications and Media: How to produce written, spoken or visual media.
• Clerical: General office work such as filling and storing information.
• Computers and Electronics: Computer hardware and software.
• Sociology and Anthropology: Where people come from and how they behave.
• Psychology: People, their actions, and mental processes and how to treat problems.
• Economics and Accounting: Banking and business.