Marketing Managers


Health Science > Marketing Managers > Skills and Abilities
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Marketing Managers

Marketing Managers - Skills and Abilities

Marketing managers need to:

Communicate

  • Understand spoken information.
  • Speak clearly so listeners can understand.
  • Understand written information.
  • Write clearly so other people can understand.
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  • Read and understand work-related materials.
  • Listen to others and ask questions.

Reason and Problem Solve

  • Understand new information or materials by studying and working with them.
  • Analyze ideas and use logic to determine their strengths and weaknesses.
  • Use reasoning to discover answers to problems.
  • Combine several pieces of information and draw conclusions.
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  • Judge the costs and benefits of a possible action.
  • Think of new ideas about a topic.
  • Think of original, unusual, or creative ways to solve problems.
  • Notice when something is wrong or is likely to go wrong.
  • Recognize the nature of a problem.
  • Identify what must be changed to reach goals.
  • Develop rules that group items in various ways.
  • Recognize when important changes happen or are likely to happen in a system.
  • Follow guidelines to arrange objects or actions in a certain order.

Use Math and Science

  • Choose a mathematical method or formula to solve problems.
  • Add, subtract, multiply, and divide quickly and correctly.

Manage Oneself, People, Time, and Things

  • Check how well one is learning or doing something.
  • Manage the time of self and others.
  • Motivate, develop, and direct people as they work.

Work with People

  • Be aware of others’ reactions and understand the possible causes.
  • Persuade others to approach things differently.
  • Solve problems by bringing others together to discuss differences.
  • Change behavior in relation to others’ actions.
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  • Look for ways to help people.
  • Use several methods to learn or teach new things.
  • Teach others how to do something.

Work with Things

  • Analyze needs and requirements when designing products.

Perceive and Visualize

  • Identify a pattern (a figure, object, word, or sound) that is hidden in distracting material.
  • Imagine how something will look if it is moved around or its parts are rearranged.
Source: Illinois Career Information System (CIS) brought to you by Illinois Department of Employment Security.