General and Operations Managers


Business Management and Administration > General and Operations Managers > Overview
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General and Operations Managers

General and Operations Managers - Overview

General and operations managers oversee the day-to-day activities of a company or organization.

General and operations managers oversee many parts of an organization's activities. Their goal is to make sure that the company runs efficiently and makes a profit. To do this, managers must:

  • Develop and approve budgets
  • Set goals
  • Create deadlines
  • Set prices

They manage production by following schedules. Products must also meet standards for quality. Managers ensure the product goes to the correct warehouse or directly to store shelves. They monitor to see how well the product (or service) sells. They make decisions about sales and promotions and may be involved in advertising and marketing.

Managers often hire and train employees. They do this work themselves or work with human resources staff. Depending on the organization, they may be directly responsible for setting work schedules and assigning duties. They may do some direct selling on the sales floor. Some general managers may set up store layouts and products displays.

General and operations managers work with a variety of employees. For example, to set up a budget for a new product line, they may talk with accountants and chief financial officers. They may work with a graphic designer and the marketing manager to develop sales flyers or newspaper ads. In addition, managers also consult with board members about new projects and ideas.

Managers may set up and run programs to decrease the impact of work on the natural environment. This includes recycling, conserving green space, or creating less pollution.

Source: Illinois Career Information System (CIS) brought to you by Illinois Department of Employment Security.