You might find this program of study listed as music industry, music management, music business administration, or commercial music.

Success in music business and management does not depend on possessing skills as a performer. But it does depend on working well with musicians and people in the industry who support them.

Although you don't generally need to perform music to succeed in this field, you should be able to appreciate and understand different kinds of music. This is especially true of the type of music you most want to promote. In this way, you can communicate effectively with musicians and the fans who comprise their markets. For this reason, many programs require you to attend recitals regularly.

If your school does not provide you with any assistance securing an internship, seek one out on your own. In general, an internship or some other type of work experience can help improve your job prospects. You also make professional contacts and even potential references.