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Marketing - Helpful Information

Things to know

You often learn spreadsheet and database software in this program. It can be helpful to learn this software before you begin the program.

People who work in this field need a good understanding of the broader culture in which consumers make buying decisions. For that reason, you should take a wide selection of courses in non-business subjects. Good skills in writing, speaking, and critical thinking are needed for advancement in the business world.

Some business courses in high school can be useful preparation for a career in marketing research. However, you should take only a few, especially if you intend to earn an MBA, so that your high school transcript shows that you are preparing for a demanding college-level program.

Source: Illinois Career Information System (CIS) brought to you by Illinois Department of Employment Security.
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