Most advertising salespeople work on a commission basis. Some earn a commission on total sales plus a guaranteed salary. Earnings vary according to the size of the market salespeople work in. Although competition for accounts is greater in larger cities, earnings are typically higher there. The amount of sales and commissions vary from month to month. During slow months, many salespeople are allowed to "draw" against their annual earnings.

Full-time advertising salespeople generally earn benefits. Typical benefits include sick leave, paid vacation, and health insurance. Some employers also provide a retirement plan.