Agents and business managers need knowledge in the following areas:

• Customer and Personal Service: Providing special services to customers based on their needs.
• Sales and Marketing: The methods for selling products and services.
• English Language: The meaning and use of the English language.
• Administration and Management: How to run a business or group.
• Fine Arts: The methods and concepts needed to create visual, music, or dramatic arts.
• Communications and Media: How to produce written, spoken or visual media.
• Clerical: General office work such as filling and storing information.
• Personnel and Human Resources: The policies to hire and retain employees.