Demonstrators and promoters show how products work and answer questions about them.

Demonstrators promote items to customers. Product promoters try to convince retail stores to sell and market their products. They promote a variety of products. They might demonstrate computer software, garden tools, or mops. Demonstrators and promoters work in:

• Outdoor fairs
• Retail and grocery stores
• Shopping malls
• Trade shows

Demonstrators and promoters use many methods to attract audiences. They may offer samples or hand out prizes. They may also hold contests or use direct mail advertising.

Demonstrators greet possible customers and identify those who are interested and able to buy. They inform customers about their products and demonstrate their use. They answer questions and hand out information, such as brochures or credit applications.

Some demonstrators sell products after they show them. Others gather customer names to pass on to sales staff.

Demonstrators may prepare the content of their presentations, or alter them to fit the target audience. Some help design their exhibits, or change them for different audiences. They may transport and assemble the materials they use.

Demonstrators must be familiar with the products they promote. They give detailed information and answer any questions. They may study or research the products they show and the products of competitors. They may also research the concerns of the target audience.

Demonstrators may need to rehearse demonstrations of complex products. Some train others to present company products. Some promote products on TV programs such as infomercials and home shopping shows.