Public relations and fundraising managers work to build a positive public image for organizations and raise funds.

Public relations (PR) and fundraising managers help organizations build and maintain a strong reputation and raise funds. They may work directly for a company, or work for a public relations firm. They plan and direct a variety of events to publicize an organization or raise money.

Public relations and fundraising managers work with executives to determine the goals for the company's image or fundraising campaign. They focus on designing ways to educate the public about a client's products, accomplishments, or goals. They may try to increase the visibility of the company in the community.

When planning a fundraiser, they make sure to set a goal for the amount of money to raise. They also develop policies about how to collect contributions, keep them safe, and give them away to the designated cause.

PR and fundraising managers ask questions about the company's products and how they compare with the competition. They often research a particular industry. PR and fundraising managers also learn who the customers are, and what image they have of the company and its products.

PR and fundraising managers usually work with a team of PR staff to put together a plan for the best way to promote their client or company. They may work with an advertising firm to arrange a promotional campaign through the use of:

• Radio ads and appearances
• Public service announcements
• Television ads and appearances
• Press kits

PR and fundraising managers make sure that all publicity efforts, including ads and promotions, match the company's goals and desired image. They work with support staff to produce the materials. They maintain good relationships with local officials and the media.

PR and fundraising managers also plan:

• Parties
• Special races

PR and fundraising managers coordinate speaking engagements or trade shows. If a company executive must give a speech, managers usually draft the speech and give advice on how to deliver it. They attend the events to make sure everything goes as planned.

PR and fundraising managers may counsel staff about how to answer the public's questions about sensitive issues. They oversee a company's use of its logo. They also manage the content of a company's website.