Not all schools require internships as part of their public relations programs. In such a case, you should still try to secure and complete an internship. You gain professional experience, make contacts in the field, and work with people who may act as references for future job opportunities. You may also come away with project work that you can include in your professional portfolio.

You don't have to wait until you get a job in public relations to start compiling your professional portfolio. You can start as early as college, including press releases, posters, and any other promotional material you created for student organizations.

Getting a bachelor's degree in this field typically prepares you for an entry-level position. A master's degree usually qualifies you for a management position. Pursuing a doctoral degree is best if you're interested in research or teaching at the college level.