Digital Marketing Strategy Certificate Program
Overview
Approved By LWIA: 7
Last Re-Certification Date: 3/17/2023
Program Description
The Digital Marketing Strategy certificate is a marketing program that provides a comprehensive understanding of the fundamentals needed to build a clear, cooperative communication strategy for any organization by strategically aligning the essential elements of their digital marketing programs. Marketing communications has become dominated by digital media. Digital marketing is one of the most effective ways to build customer relationships and promote any organization's products or services. Digital ad spending is expected to climb to well over half of total media spend by 2021*, well beyond TV spend. For anyone working on a digital marketing plan, understanding google analytics, search engine optimization, search engine marketing, social media, mobile, content marketing and other areas is essential.
Program Requirements: to receive the Digital Marketing Strategy certificate, students must successfully complete four required courses and two elective courses. The selection of electives may vary from year to year.
Established in 2016
CIP: 10-9999 Communications Technologies/Technicians and Support Services, Other.
Training Program Type
Vocational
Local Information
| What portion of the total program cost (question 11), is for books and fees? | 500 |
| Pell Costs for Full-time Students Living with Parents with dependent care | 10170 |
| Pell Costs for less than half-time Students Living with Parents with dependent care | 864 |
| Pell Costs for Full-time Students Living with Parents without dependent care | 9170 |
| Pell Costs for less than half-time Students Living with Parents without dependent care | 864 |
| Pell Costs for full-time Independent with dependent care | 10170 |
| Pell Costs for less than half-time Independent with dependent care | 864 |
| Pell Costs for full-time Independent without dependent care | 10170 |
| Pell Costs for less than half-time Independent without dependent care | 864 |
| SOC Code the curriculum will prepare the customer to obtain employemnt in | 31303 |
| SOC Code the curriculum will prepare the customer to obtain employemnt in | 31521 |
Provider Information
DePaul University
Program Contact Info
CDM-Institute for Professional Development
243 S. Wabash Avenue
Chicago, IL 60604
243 S. Wabash Avenue
Chicago, IL 60604
(312) 362-6300
Associated Job Families and Occupations
- Management Occupations
- (113012 )
Certifying / Licensing / Registering Body
Quality Assurance
- North Central Association
- Illinois Community College Board
Education Information
Other
30 Weeks ( 90.00 Hours / 0.00 Credit Hours )
| Tuition | $6,575.00 |
| Total Cost | $6,575.00 |
Financial Aid
Application Procedure
An applicant must submit a completed registration form, student agreement form, current resume and an approved voucher. Minimum qualification: HS Diploma.
The maximum tuition and fees amount approved for this program is $8,000.
Entry Requirements:
- HS Diploma/GED
- Language - College Level
- Writing - College Level
Nondiscrimination, Equal Opportunity, and Disability Provisions Compliance Assurance
- EEO Compliant: Yes
- Disability Accomodation: Yes
Program Offerings
- Part-Time Enrollment
- Classroom Instruction
- Night Classes
- Online/E-Learning Instruction
Performance Data
Program: Digital Marketing Strategy Certificate Program
Overview
Approved By LWIA: 7
Last Re-Certification Date: 3/17/2023
Program Description
The Digital Marketing Strategy certificate is a marketing program that provides a comprehensive understanding of the fundamentals needed to build a clear, cooperative communication strategy for any organization by strategically aligning the essential elements of their digital marketing programs. Marketing communications has become dominated by digital media. Digital marketing is one of the most effective ways to build customer relationships and promote any organization's products or services. Digital ad spending is expected to climb to well over half of total media spend by 2021*, well beyond TV spend. For anyone working on a digital marketing plan, understanding google analytics, search engine optimization, search engine marketing, social media, mobile, content marketing and other areas is essential.
Program Requirements: to receive the Digital Marketing Strategy certificate, students must successfully complete four required courses and two elective courses. The selection of electives may vary from year to year.
Established in 2016
CIP: 10-9999 Communications Technologies/Technicians and Support Services, Other.
Local Information
| What portion of the total program cost (question 11), is for books and fees? | 500 |
| Pell Costs for Full-time Students Living with Parents with dependent care | 10170 |
| Pell Costs for less than half-time Students Living with Parents with dependent care | 864 |
| Pell Costs for Full-time Students Living with Parents without dependent care | 9170 |
| Pell Costs for less than half-time Students Living with Parents without dependent care | 864 |
| Pell Costs for full-time Independent with dependent care | 10170 |
| Pell Costs for less than half-time Independent with dependent care | 864 |
| Pell Costs for full-time Independent without dependent care | 10170 |
| Pell Costs for less than half-time Independent without dependent care | 864 |
| SOC Code the curriculum will prepare the customer to obtain employemnt in | 31303 |
| SOC Code the curriculum will prepare the customer to obtain employemnt in | 31521 |
Provider Information
DePaul University
Program Contact Info
CDM-Institute for Professional Development
243 S. Wabash Avenue
Chicago, IL 60604
243 S. Wabash Avenue
Chicago, IL 60604
(312) 362-6300
Associated Job Families and Occupations
- Management Occupations
- (113012 )
Certifying / Licensing / Registering Body
Quality Assurance
- North Central Association
- Illinois Community College Board
Education Information
Other
30 Weeks ( 90.00 Hours / 0.00 Credit Hours )
| Tuition | $6,575.00 |
| Total Cost | $6,575.00 |
Financial Aid
Application Procedure
An applicant must submit a completed registration form, student agreement form, current resume and an approved voucher. Minimum qualification: HS Diploma.
The maximum tuition and fees amount approved for this program is $8,000.
Entry Requirements:
- HS Diploma/GED
- Language - College Level
- Writing - College Level
Nondiscrimination, Equal Opportunity, and Disability Provisions Compliance Assurance
- EEO Compliant: Yes
- Disability Accomodation: Yes
Program Offerings
- Part-Time Enrollment
- Classroom Instruction
- Night Classes
- Online/E-Learning Instruction