Digital Marketing
Overview
Approved By LWIA: 7
Last Re-Certification Date: 6/18/2024
Program Description
The Digital Marketing program is designed to help students with an interest in marketing create a portfolio and begin an entry level position in the digital marketing field. The curriculum is a project-based course that blends marketing theory, critical thinking skills, and practical experience to prepare students for an entry-level position in a growth industry. Students will become proficient in advertising platforms such as Facebook, Google, Instagram, Twitter, and LinkedIn. Upon completion of the program students will be equipped with the tools to be successful at jobs such as marketing coordinator, social media advertising coordinator, branding coordinator, junior UX designer, and more.
Course includes: Intro to Digital Marketing, Marketing Strategy, Planning Framework, Google Analytics, Website UX, Conversion Optimization, Content Marketing + Management, Social, Email Marketing, Data + CRM, Display + Retargeting, Conversions, Marketing Technologies, Project + Agency Management.
Established in 2023
CIP: 52-1404
Training Program Type
Vocational
Provider Information
Northeastern Illinois University
Program Contact Info
5500 N. St. Louis
Chicago, IL 60625
Chicago, IL 60625
(773) 442-5080
Associated Job Families and Occupations
- Business and Financial Operations Occupations
Certifying / Licensing / Registering Body
Google Analytics
Quality Assurance
- Illinois Community College Board
- Industry Standard: ICCB
Education Information
Industry Recognized Certification
16 Weeks ( 320.00 Hours / 0.00 Credit Hours )
| Tuition | $4,200.00 |
| Total Cost | $4,200.00 |
Financial Aid
- non-credit program
Application Procedure
Register with Northeastern's Office of Community and Professional Education by phone or in person. 773-442-5080. Online through Northeastern Illinois University and third party education partner. Tuition and Fees Cap for this program is $8,000.
Entry Requirements:
Nondiscrimination, Equal Opportunity, and Disability Provisions Compliance Assurance
- EEO Compliant: Yes
- Disability Accomodation: Yes
Program Offerings
- Part-Time Enrollment
- Online/E-Learning Instruction
Performance Data
Program: Digital Marketing
Overview
Approved By LWIA: 7
Last Re-Certification Date: 6/18/2024
Program Description
The Digital Marketing program is designed to help students with an interest in marketing create a portfolio and begin an entry level position in the digital marketing field. The curriculum is a project-based course that blends marketing theory, critical thinking skills, and practical experience to prepare students for an entry-level position in a growth industry. Students will become proficient in advertising platforms such as Facebook, Google, Instagram, Twitter, and LinkedIn. Upon completion of the program students will be equipped with the tools to be successful at jobs such as marketing coordinator, social media advertising coordinator, branding coordinator, junior UX designer, and more.
Course includes: Intro to Digital Marketing, Marketing Strategy, Planning Framework, Google Analytics, Website UX, Conversion Optimization, Content Marketing + Management, Social, Email Marketing, Data + CRM, Display + Retargeting, Conversions, Marketing Technologies, Project + Agency Management.
Established in 2023
CIP: 52-1404
Provider Information
Northeastern Illinois University
Program Contact Info
5500 N. St. Louis
Chicago, IL 60625
Chicago, IL 60625
(773) 442-5080
Associated Job Families and Occupations
- Business and Financial Operations Occupations
Certifying / Licensing / Registering Body
Google Analytics
Quality Assurance
- Illinois Community College Board
- Industry Standard: ICCB
Education Information
Industry Recognized Certification
16 Weeks ( 320.00 Hours / 0.00 Credit Hours )
| Tuition | $4,200.00 |
| Total Cost | $4,200.00 |
Financial Aid
- non-credit program
Application Procedure
Register with Northeastern's Office of Community and Professional Education by phone or in person. 773-442-5080. Online through Northeastern Illinois University and third party education partner. Tuition and Fees Cap for this program is $8,000.
Entry Requirements:
Nondiscrimination, Equal Opportunity, and Disability Provisions Compliance Assurance
- EEO Compliant: Yes
- Disability Accomodation: Yes
Program Offerings
- Part-Time Enrollment
- Online/E-Learning Instruction